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Welcome to RusiDesigns

RusiDesigns is a luxury designer handbag and accessories brand founded and creatively brought to life by Rusi Hancock, a Georgian born British designer.

Rusi’s career has taken many twists and turns over the years. With a number of degrees and diplomas, from a Bachelors and a Masters in Environmental Chemistry, to Diplomas with Distinction in Art & Interior Design, her life as the spouse of a British Diplomat has made it difficult to set down roots in one, set career. On the other hand, it was exactly this varied background and nomadic way of living that inspired Rusi to create and pursue a global fashion business.

Stylishly wearing the girl-power strength and confidence of a woman who has found her calling, she first began creating her eponymous, high quality leather handbags while living in Bangkok, back in 2013. Her passion for creating standout, long lasting, quality pieces and hard work paid off and she quickly gained popularity in the Asian high-society and expat communities. This allowed Rusi to realise her ultimate dream: to make her creations come to life in one of the best factories in Italy, alongside renowned brands like Chanel, Chloé and Delvaux.

Rusi also creates a small number of handcrafted statement fashion jewellery and accessories in her West London studio.

Her bags are not only desirable, but made to last – because as Rusi says “the world does not need another throw away fashion brand”.



Memorable moments

Here are some images of us and our proud moments.

Handbags handcrafted in Italy

Made in small numbers 

production tour
production tour

Made to last

Her borderline obsession with fine details means that she personally hand selects every piece of leather, zip and hardware showcased on her bags.  

Statement Fashion Jewellery

Our West London studio. 

Rusi Studio London

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